Top Story
Hulu on Tuesday announced it will begin selling some of its premium digital video inventory across all of its platforms -- including desktop, mobile and connected TVs -- via programmatic … Read the full story by Tyler Loechner
News
Despite continued concerns about reliable measurement, a sampling of chief marketing officers expect to put nearly a quarter of their budgets toward social media over the next five years, according … Read the full story by Gavin O'Malley
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Estimates suggest that advertising fraud will cost companies worldwide around $6.3 billion dollars in 2015. Read the full story by Laurie Sullivan
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Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is mainly about access to better
data … Read the full story by Joe Mandese
Commentary
Intellectually, I hate clickbait. But do I click on it? You bet - usually before I stop to think. It hits me in the quick and dirty (in every sense … Read the full story by Gord Hotchkiss
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Xaxis, WPP's programmatic media-buying arm, on Tuesday announced the rollout of Xaxis Viewpoint for the Asia-Pacific region. Read the full story by Tyler Loechner
Commentary
Probably one of the biggest issues facing America today is the fact that college students just aren't having enough casual sex. Thankfully a new mobile social startup, Friendsy, aims to … Read the full story by Erik Sass
News
Conde Nast is bolstering its in-house native content outfit, 23 Stories, with two new senior-level appointments from within the company -- Josh Stinchcomb to managing director and Dirk Standen to … Read the full story by Erik Sass
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Moasis, a location tech company, announced the launch of Moasis for Advertisers on Tuesday -- a unified platform for brands, marketers and agencies that will draw on predictive analytics and … Read the full story by Ben Frederick