Mobile will account for 52.4% of total digital spending, an increase of 59%, surpassing desktop and print marketing for the first time. eMarketer estimates that U.S. adults are spending 2 … Read the full story by Ben Frederick

The programmatic industry continues to work toward the eMarketer projection that by 2016, 42% of programmatic ad dollars will go through "programmatic direct" channels. Rubicon Project is one of the … Read the full story by Tyler Loechner

Google took on a new identity Tuesday. The Mountain View, Calif. company rebranded and took on a new logo that more closely identifies with a changing world. The change reflects … Read the full story by Laurie Sullivan

Through four months of the big summer season, movie studios have slightly amped up their national TV media buying -- with Warner Bros, Universal Pictures and Walt Disney as major … Read the full story by Wayne Friedman

In response to the growing backlash from Adobe Flash and the spread of malvertising across major portals like MSN and Yahoo, Google announced a series of new features and strategies … Read the full story by Laurie Sullivan

Instagram on Tuesday debuted several additions to its Direct service, including threaded messages and the ability to send content from one's feed as a Direct message. Users are also being … Read the full story by Gavin O'Malley

comScore on Tuesday announced the appointment of Aaron Fetters as senior vice president of marketing solutions. Fetters joins comScore after spending nearly two decades at Procter and Gamble and the … Read the full story by Tyler Loechner