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During a time when advertisers struggle with fragmented programmatic ad buying processes and lack of transparency, Adobe will roll out Wednesday an advanced programmatic ad platform on track to
completely … Read the full story by Laurie Sullivan
News
The key idea is hyperconvenience, and technology that reduces the time between when a consumer says, "Oops, almost out of laundry soap" and then actually makes her next detergent purchase. Read the full story by Sarah Mahoney
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With six months of data in hand, WPP ad-tracking unit Kantar Media now projects that ad spending will lag U.S. economic growth for the fifth consecutive year in 2015. That's … Read the full story by Joe Mandese
Commentary
Misanthropes like me were naturally overjoyed to hear that Facebook is finally developing a "dislike" button to go along with its "like" button -- until we heard that it's actually … Read the full story by Erik Sass
News
News Corp. this morning said it agreed to acquire Unruly, a so-called "social video" platform launched in 2006 to help brands distribute, track and analyze the performance of branded video … Read the full story by Joe Mandese
Commentary
If there is one guaranteed winner in the 2016 White House race, it's the TV Everywhere bottom line. Donald Trump's entrance into the race alone has already meant millions of … Read the full story by J. Max Robins
News
Google's plan to restructure under the holding company Alphabet shows businesses how to compete on local terms without running afoul of local government and data protection regulations, according to
analysis … Read the full story by Laurie Sullivan
Commentary
The new net neutrality rules are "designed to ensure that cable companies and telecoms deliver the Internet access they have promised," the FCC is telling an appellate court. Read the full story by Wendy Davis
News
The Tokyo-based agency holding company has invested in a U.S. startup called Nextbit Systems that is developing cloud-based mobile devices and services. Read the full story by Steve McClellan
News
Corbis and NetSeer this week announced the launch of a programmatic ad platform geared specifically for in-image advertising. Read the full story by Tyler Loechner