Top StoryThe field of politics is primed for a digital media explosion. According to a recent report from Borrell Associates, political spending on digital media will surpass $1 billion in 2016. … Read the full story by Ben Frederick
- News
MediaMath and Oracle will merge paid and owned media, allowing advertisers to build on their strategy of cross-platform media buys. MediaMath announced the launch of TerminalOne for Oracle Marketing Cloud, … Read the full story by Jess Nelson
- Commentary
Digital and data are rolling over the legacy establishments of the media industry. Events this week reminded us once again of the relentless, never-ending transformation that the media industry is … Read the full story by Dave Morgan
NewsFor the most part, advertisers agree that programmatic ad-serving and buying supports growth in online automation. However, industry agency experts believe the "emperor's new clothes" need to button up processes … Read the full story by Laurie Sullivan
NewsAxel Springer, the German publishing house that puts out Germany's largest tabloid, Bild, is said to be considering buying U.S. online news publisher Business Insider. The German publisher already owns … Read the full story by Erik Sass
NewsOverall growth has been reduced to 4%, which is in line with other recent agency forecast downgrades. But Carat, part of the Dentsu Aegis Network, has upgraded its digital and … Read the full story by Steve McClellan
NewsThe Video Advertising Bureau, a trade group of major TV network groups, says a study of 125 brands in six categories -- restaurants, retail, travel, telecommunications/location-based mobile apps, financial and … Read the full story by Wayne Friedman
- Commentary
With their insatiable appetite for constant updates and tiny attention spans, journalists naturally gravitated to Twitter when it launched and have been some of its most dedicated users ever since. … Read the full story by Erik Sass
- Commentary
The new net neutrality regulations will help prevent broadband providers from transforming the Internet into a "walled garden" that resembles cable TV. Read the full story by Wendy Davis
- Commentary
To the chagrin of many a respectable developer, Apple has always been known to have the toughest app-review protocols in the business. That's why news of the iOS App Store's … Read the full story by Gavin O'Malley
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MediaPost is seeking nominations for MEDIA magazine's annual 'Agency of the Year Awards. If you would like to nominate any agencies/agents in the following categories, please contact joe@mediapost.com by Oct. … Read the full story by The Editor
