Native advertising technology platform Nativo, which enables publishers to deliver native ads formatted to match their sites, is introducing a new guarantee that virtually all of the impressions produced by … Read the full story by Erik Sass

This week, Apple released the latest version of its mobile operating system, iOS 9 to the masses. While iOS 9 brings many new features, marketers have been paying particular attention … Read the full story by Fard Johnmar

AOL will announce later today the integration of media mix modeling (MMM) into its multi-touch attribution (MTA) platform, Convertro. The combination increases statistical accuracy, giving marketers one view of performance … Read the full story by Laurie Sullivan

London-based data and advertising platform Qriously announced a partnership with cross-device tech company Drawbridge today. The partnership will allow Qriously to recognize and retarget consumers both on the mobile Web … Read the full story by Ben Frederick

Without net neutrality rules, platforms for speech by users could disappear, Yelp, Twitter, Reddit and others argue in new court papers. Read the full story by Wendy Davis

Adobe has released a way for marketers and data scientists to analyze, share and use data. It allows them to curate custom dashboards filled with data they can share across … Read the full story by Laurie Sullivan