Top Story
Without the need for formal partnerships, Twitter is now inviting advertisers to automatically run video ads against various content. Taking a page from YouTube, the social giant will now let … Read the full story by Gavin O'Malley
News
Advertisers need to leverage local digital into an omnichannel model in order to capitalize on local ad spend growth as well as more accurate location data. Total local ad spend … Read the full story by Ben Frederick
News
Many data and tech providers want to break into the digital ad space that bridges the gap between offline consumer habits and online presence. Quantcast announced today a scaled approach … Read the full story by Ben Frederick
News
InStyle magazine is getting into virtual reality via a partnership with Jaunt, a company that produces cinematic VR experiences. The new feature, called InStyle Virtual, will allow viewers to immerse … Read the full story by Erik Sass
News
Infor, a business cloud company, today unveiled Infor Omni-Channel Campaign Management, a new suite of marketing solutions for data-driven email marketers. Besides social-media integration, Infor's
new release contains several substantial … Read the full story by Jess Nelson
Commentary
Almost 15 years ago, Google launched its AdWords business, revolutionizing the world of Web advertising and liberating users from the uninformed digital Stone Age. AdWords gave advertisers the power
of … Read the full story by Jamie Tedford
Commentary
The proportion of American adults who use social networking sites rocketed from 7% in 2005 to 65% today, according to Pew Research Center, which performed a meta-study based on an … Read the full story by Erik Sass
News
New York-based Narrative is tasked with helping the retailer become more relevant to middle-income consumers, boosting foot traffic for the holiday season and providing ideas for ad tech. Word of … Read the full story by Steve McClellan