The changing face of business-to-business models prompted iProspect to form an enterprise group that company executives say will pioneer the next generation of B2B advertising and marketing, from content and … Read the full story by Laurie Sullivan
A new report from IHS Economics & Country Risk, backed by the ANA and The Advertising Coalition, concludes that the nearly $300 billion in U.S. ad spend last year drove … Read the full story by Steve McClellan
Forrester Research predicts some big changes in media buying for B2C marketers in 2016, with easier access to insights and improved tech. Advances in tech and measurement will extend the … Read the full story by Felicia Greiff
MEDIA Agency of the Year: Starcom MediaVest Group; OMMA Digital Agency of the Year: 360i; Holding Company of the Year: WPP; Social Agency of the Year: Mindshare; Search Agency of … Read the full story by The Editor
Connected TV users will continue to rise over the next five years --- but at slower growth rates as it reaches higher U.S. penetration. Currently, there are 140.5 million who … Read the full story by Wayne Friedman
Please join the editors of MediaPost in congratulating all of our 2015 winners. Read the full story by The Editor
Driven by new media trends like mobile, contextual marketing is where brands will stand out over the next year. In particular, Chief Information Officers must support the contextual marketing engine … Read the full story by Gavin O'Malley
Forrester recently reported that Americans will spend $95.5 billion in online shopping, and (based on social media comments) are growing dissatisfied with Black Friday, while Cyber Monday gains popularity. The … Read the full story by Ben Frederick
SpotX, the video inventory management platform, is looking to make it easier for publishers to monetize their Apple TV apps with high CPM video ads. Today, it launched a software … Read the full story by Tobi Elkin
Google's holiday cheer comes wrapped in two new ad shopping video formats in AdWords. On Monday the company released TrueView for Shopping and Shopping ads on YouTube. Read the full story by Laurie Sullivan