Facebook will now allow Google's search engine to crawl some of its members' public data on the site indexing directly to the source, but the deal could signal much higher … Read the full story by Laurie Sullivan
Pixalate is determined to address a bot it calls "Xindi" that is destroying computers at Fortune 500 companies and universities, as well as the advertising ecoystem. Read the full story by Tobi Elkin
Barring any unforeseen circumstances, Pandora will be purchasing "key assets" from Rdio, as the latter files for bankruptcy. That accelerated strategy will launch the company into the on-demand music sphere, … Read the full story by Ben Frederick
I'm heartened to see that the notion of native programmatic advertising at scale is no longer considered an oxymoron, and that the digital advertising ecosystem has fully accepted it as … Read the full story by Jeremy Kayne
DataXu, a provider of programmatic marketing software for brands and agencies, on Tuesday announced the opening of three new offices in the APAC region in Singapore, Sydney and Bangalore. Read the full story by Tobi Elkin
Sponsored social media advertising is more effective than many traditional marketing approaches, according to a survey of 511 marketing executives and managers conducted by the Halverson Group on behalf of … Read the full story by Erik Sass
Nearly nine out of 10 U.S. pay TV subscribers (86%) want a single app for all of their video watching, according to Boston-based media and technology consulting group Altman Vilandrie … Read the full story by Wayne Friedman
'Outside' magazine has partnered with The North Face and VR tech and production firm Jaunt to distribute "The North Face: Nepal," an interactive immersive experience created by the outdoor apparel … Read the full story by Erik Sass
Mobiquity Networks, a location-based mobile ad network and indoor shopping mall beacon network, announced a partnership with mobile shopping network Shopular that will increase Mobiquity's publisher network by 7 million … Read the full story by Ben Frederick
Angie's List's Board of Directors unanimously voted not to accept the unsolicited buyout bid from IAC/InterActiveCorp, the company reported Tuesday. Read the full story by Laurie Sullivan
Christine Wu was appointed to the newly created role of vice president, strategic client solutions of Time Inc. She will be involved in expanding the company's native advertising and branded … Read the full story by Sara Guaglione