Urban Airship, a mobile engagement company, today announced a new mobile audience analytics platform that provides insights into the "why" behind ROI. Urban Airship Insights can access, analyze and act … Read the full story by Jess Nelson
Link management platform Bitly has launched Campaigns, a tool for marketers to track campaigns across channels and optimize campaigns in real-time. So far, more than 60 brands have used the … Read the full story by Felicia Greiff
IDG Communications recently partnered with Google to become one of the first publishers to offer 100% ad viewability, giving advertisers a powerful tool to support the value of their media … Read the full story by Laurie Sullivan
A possible TV advertising slowdown from upstart fantasy sports companies could have material effect on around 10 TV networks. Nine TV networks are getting at least 4% of their total … Read the full story by Wayne Friedman
In an effort to expand its programmatic offerings in German-speaking countries, demand-side provider MediaMath is acquiring Spree7, a programmatic platform based in Berlin. Read the full story by Felicia Greiff
The group at IBM Watson released an app Wednesday that enables consumers to keep up with trends before buying gifts during the holidays, but the opportunity for marketers lies in … Read the full story by Laurie Sullivan
Cond Nast president and CEO Bob Sauerberg revealed that the high-end publisher will cease publication of men's lifestyle title Details following its December issue. Much of the fashion and lifestyle … Read the full story by Erik Sass
Most marketers realize that the future of mobile advertising lies in more sophisticated, data-driven targeting methods like predictive targeting -- but many are intimidated by the prospect of managing so … Read the full story by Gavin O'Malley
In-app video advertiser Vungle announced the availability of its software development kit (SDK) for Microsoft's Windows 10. In-app advertising isn't just for smartphones and laptops. With Windows 10, developers can … Read the full story by Ben Frederick
The ability to "boost" a product to the top of search query results on a retailer's mobile site and app became possible this week through a feature that Point Inside … Read the full story by Laurie Sullivan