Alex Bogusky's Visibl will likely boost its visibility today among Madison Avenue's programmatic video market makers following news that it will enable small- and medium-size businesses to tap directly into … Read the full story by Joe Mandese
Google has pulled data from Google Maps showing where people tend to shop on Black Friday. The data, shared for the first time, analyzes store traffic pattern by looking at … Read the full story by Laurie Sullivan
SYNC, a spinoff of second-screen television software company Visiware, has announced the development of a mobile ad format that can coordinate with TV advertisements to serve "rebound" ads to mobile … Read the full story by Ben Frederick
From Vine to Snapchat to Instagram, social-sharing services are dying to get users to spend more time on their apps. To that end, Vine is now encouraging users to swipe … Read the full story by Gavin O'Malley
Storytelling has become another buzzword -- and it's starting to annoy me. Ah, yes, we're all storytellers. And now a storytelling platform called Apester is looking to involve consumers in … Read the full story by Tobi Elkin
Apple TV and its more open app platform may let TV and film developers craft interactive versions of their assets for a new generation of TV viewers who prefer to … Read the full story by Steve Smith
The Black Friday/Cyber Monday shopping week has become culturally ingrained, resulting in a lot of anticipation building for a bigger holiday shopping season this year. Consumers are also starting their … Read the full story by Ben Frederick
Ooyala, a subsidiary of telecommunications and media company Telstra, is launching a stand-alone version of its video analytics service, Ooyala IQ, that can be used on any device. Read the full story by Felicia Greiff
The Huffington Post has launched a new international division, HuffPost Global Ventures, to lead efforts to establish new news operations in overseas markets. The new division will partner with local … Read the full story by Erik Sass