Pausing advertising campaigns on Cyber Monday as one brand struggled to process nearly 800 orders per minute wasn't in the plan -- but that's what Chacka Marketing co-founder Janel Laravie … Read the full story by Laurie Sullivan
Domains that falsely represent advertising inventory remain a major problem across the Web. Google on Wednesday took another step to fight ad fraud by releasing a feature in DoubleClick Bid … Read the full story by Laurie Sullivan
The bad news is that the U.S. digital advertising industry is losing $8.2 billion a year due to fraudulent impressions, infringed content, and costs associated with malvertising, according to a … Read the full story by Tobi Elkin
Ad-quality firm DoubleVerify is launching an in-app viewability solution with Israeli mobile marketing firm Ubimo to ensure "consistent and scalable viewability measurement across the widest range of inventory sources," per … Read the full story by Felicia Greiff
NBCUniversal has appointed Verizon marketing exec John Harrobin CMO of its ad sales unit, the Content Innovation Agency. He will report to Linda Yaccarino, chairman, ad sales and client partnerships. Read the full story by Wayne Friedman
Today, there are essentially two ways in which mobile advertisers can programmatically access video, native and banner inventory: Open RTB and its custom variations, or via mega-publisher APIs. Will major … Read the full story by Tim Koschella
Worldwide, Spotify continues to dominate other music-streaming services, yet, Pandora Radio still takes the top spot in the U.S. with its interactive radio service. New opportunities are growing and being … Read the full story by Gavin O'Malley
Bluecore today announced a $21 million Series B round to expand its workforce and enhance its marketing technology. Wednesday's announcement also celebrates a tremendous period of growth for Bluecore, which … Read the full story by Jess Nelson