
Top Story
Further fashioning itself as a customer service platform, Facebook will now let businesses -- along with organizations and public figures -- feature message boxes and event information right on their … Read the full story by Gavin O'Malley

News
Calling the agreement the first of its kind, A+E will use AOL's technology for both advertising and publishing purposes, optimizing monetization across A+E Networks' video and display inventory. The
goal … Read the full story by Wayne Friedman

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Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. The report focuses on how many adult consumers access a given platform … Read the full story by Wayne Friedman
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Ad tech firm AppNexus today said that it expanded its exclusive global partnership with Microsoft Corp. Read the full story by Tobi Elkin
News
An eMarketer report showed research from Strata in which two-thirds of ad agency professionals said they wouldn't allocate programmatic ad dollars to local TV, including spot and cable TV. Read the full story by Felicia Greiff
Commentary
Figures from the UK Association of Online Publishers are showing stellar growth for online video next to strong mobile growth, suggesting mobile video is the one to watch in 2016. Read the full story by Sean Hargrave

News
The Media Trust has launched its Digital Threat Intelligence (DTI), a real-time threat intelligence feed of information on Web-based malware attacks. Read the full story by Felicia Greiff

News
Google's renewable energy project, announced Thursday, adds 842 megawatts of renewable energy capacity to power its data centers, nearly doubling the amount of renewable energy purchased to date
across three … Read the full story by Laurie Sullivan

News
If access to candidates' digital ad impressions are a factor in the 2016 Presidential Race, Hillary Clinton will have a decided advantage in getting her messages through. Clinton supporters are … Read the full story by Joe Mandese