Discount retail company TJX has awarded U.S. media duties to Publicis after a
review that started earlier this year, a company spokeswoman confirmed. Remaining portions of the global review are ongoing.
The remit includes media planning and buying
for brands TJ Maxx, Marshall’s and HomeGoods.
advertisement
advertisement
The company had previously worked with WPP’s Mindshare, which won the assignment in 2017.
TJX spent
$617 million on advertising during its fiscal year 2025, according to an SEC filing. The US media portion of that total was not immediately available.