The ability to combine advertising and merchandising through a programmatic platform, using data to support decisions, will become one of the major steps taken by the online advertising industry to … Read the full story by Laurie Sullivan

Verizon emerged Monday as a possible bidder for Yahoo's core businesses, from search to media and advertising. If the telecom giant gets serious about buying Yahoo, the deal could turn … Read the full story by Laurie Sullivan

Google has enabled its Safe Browsing technology by default on Android to protect mobile Chrome users from accessing phishing sites and Web pages infected with the ability to spread malware. Read the full story by Laurie Sullivan

Digital and niche reporters now outnumber newspaper reporters in the U.S. Senate Press Gallery, per Pew Research Center. In contrast, daily newspaper staff outnumbered such journalists by more than two-to-one … Read the full story by Sara Guaglione

Copenhagen-based Adform has raised $21.5M to fund global growth of its independent and open full-stack ad tech platform. The investment represents a debt financing from corporate bonds. Read the full story by Tobi Elkin

Digital ad fraud made big waves this year when it was revealed that more than $8 billion of ad spend was being wasted. The IAB says that about 28% of … Read the full story by Ben Frederick

The nation's largest newspaper publisher is moving to consolidate editorial and business operations at its national and local properties, with Gannett Co.'s unveiling of the new USA Today Network. The … Read the full story by Erik Sass