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LAS VEGAS - Taking a step further into the virtual reality industry, 21st Century Fox has acquired a minority stake in virtual reality smart glass manufacturer the Osterhout Design Group. … Read the full story by Wayne Friedman
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In a pact with Rubicon Project, Zynga is making all of its directly sold ad inventory available programmatically. This is made possible through Rubicon's guaranteed orders function. Now, buyers will … Read the full story by Tobi Elkin
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Banner display ads will no longer be the format of choice for many mobile advertisers and marketers in 2016. Video and native ads are considered to be less interruptive to … Read the full story by Ben Frederick
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Once ridiculed as unwieldy and faddish, phablets are now on track to dominate the mobile hardware business. Driven by consumers' craving for richer media experiences, the big-screened smartphones are
forecast … Read the full story by Gavin O'Malley
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The Television Bureau of Advertising (TVB), the trade group that represents local TV broadcasters, in partnership with a Pearl-TV-led working group, has issued guidelines for programmatic TV. The TVB
is … Read the full story by Tobi Elkin
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Increasing subscriber engagement is the highest-ranking business objective for email marketers in 2016, according to a recent study. Read the full story by Jess Nelson
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Sure to catch many users by surprise, Snapchat has decided to close its Lens store on Friday. The social darling isn't explaining the rationale behind the change, but assured users … Read the full story by Gavin O'Malley
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The partnership is designed to help WPP and GroupM clients utilize Fullscreen's vast network of content creators on YouTube and other platforms and related resources to develop influencer programs
that … Read the full story by Steve McClellan