"So many new sources of content can become overwhelming, and consumers are going to need help curating it," says Emily Groch, director of insights for telecommunications at Mintel Comperemedia. Read the full story by Aaron Baar
Kenshoo has released data estimating that among its clients, paid-search impressions rose 8% in Q4 2015, compared with the prior quarter, and 12% year-over-year. The company's numbers suggest that paid- … Read the full story by Laurie Sullivan
Political advertising has been traditionally rooted in TV. However, voter eyes are starting to move from TV to mobile. In this year's voting cycle, political advertisers are looking to build … Read the full story by Ben Frederick
Iterable, a San Francisco-based marketing start-up, on Thursday announced $8 million in funding. Read the full story by Jess Nelson
Infront Sports and Media, the Swiss-based sports and marketing company, has acquired 51% of Omnigon, the digital services company used by various sports leagues, teams and networks. Omnigon clients include … Read the full story by P.J. Bednarski
In terms of app downloads, Google's Android increased its lead over Apple's iOS in 2015, while Apple continued to generate a disproportionate share of revenue. The growing lead could mark … Read the full story by Gavin O'Malley
Programmatic provider Rocket Fuel on Thursday announced it has named John Lewis, the global president of Nielsen, to its board of directors. Read the full story by Tobi Elkin
The 5-year-old Web site made a profit for the first time last year, and Greatist is collecting funds to create custom, high-touch programs with sponsorships from Kind, FitBit and other … Read the full story by Sara Guaglione
Marketers are increasing their email budgets, according to a joint study released Wednesday by Selligent and Strongview. For those looking to invest, email ranks as the most popular channel deserving … Read the full story by Jess Nelson