Facebook is rolling out a new targeting tool to help publishers better reach and understand their in-network audiences. A preferred audience feature encourages publishers to add interest tags to content, … Read the full story by Gavin O'Malley

A revenue-sharing advertising agreement between Apple and Google shows just how far companies will go to get close to consumers online. Read the full story by Laurie Sullivan

The Federal Trade Commission was clear about its position on ad tech and consumer privacy during AdExchanger's Industry Preview. The verdict: Ad tech is growing fast, but it shouldn't be … Read the full story by Felicia Greiff

Kenshoo has released data estimating that among its clients, paid-search impressions rose 8% in Q4 2015, compared with the prior quarter, and 12% year-over-year. The company's numbers suggest that paid- … Read the full story by Laurie Sullivan

IAC will restructure into six business units. A publishing unit will contain About.com, Dictionary.com and The Daily Beast, as well as other properties. The segment will be led by publishing … Read the full story by Sara Guaglione

Although it may seem this digital launch is behind the times, both titles have relied more on newsstand sales than subscriptions, meaning that readers were less likely to search online … Read the full story by Sara Guaglione

The Interactive Advertising Bureau (IAB) on Friday released a new Data Segments & Techniques Lexicon that attempts to demystify data usage in the marketplace and create a common language for … Read the full story by Tobi Elkin

The average budget allocated to marketing to Millennials (36%) on mobile is 15% higher than the average Millennial's actual consumer spending (24%). Millennials' inordinate amount of time spent on their … Read the full story by Ben Frederick