This year, it will cost marketers and advertisers $5 million for a 30-second spot during the game. But it's what comes after those 30 seconds that makes an ad successful … Read the full story by Ben Frederick

A majority of emails today are opened on a mobile device, but many email marketers curiously still fail to optimize their campaigns according to a report by email marketing company … Read the full story by Jess Nelson

Despite spending a lot of bug testing time on their checkout pages, retailers often forget to apply the rigorous testing to their PayPal integrations - and it's killing conversions. Read the full story by Ben Frederick

Motto is the latest in a series of mobile- and social-first launches and investments by Time Inc. to Millennial women. Motto's tagline is "words to live by" and the site … Read the full story by Sara Guaglione

PubMatic announced it's been selected as a partner for China-based Tencent OMG's ad inventory outside of mainland China. Read the full story by Felicia Greiff

After removing paid-search ads from its mobile app running on iOS devices in November 2015, Bing introduced updates for iOS and Android that focus on giving users a better experience … Read the full story by Laurie Sullivan

Big traditional TV/media stocks took it on the chin on Friday -- somewhat worse than the market overall. Digital media companies went even lower, and so-called FANG stocks -- Facebook, … Read the full story by Wayne Friedman