Last week the Interactive Advertising Bureau released its first buyer's guide for DOOH. It begins with a summary of DOOH's strengths, including its ability to reach consumers across an ever-more … Read the full story by Erik Sass
The New York Press Service (NYPS) and Adforce.com announced a partnership that offers advertisers a network of 750 weekly, daily, regional and culturally specific newspaper sites. Read the full story by Felicia Greiff
Segments from The List, a 30-minute, segmented news magazine that reports on viral videos and trending pop-culture topics, will have their own dedicated OwnZones channel. OwnZones subscribers will be able … Read the full story by Sara Guaglione
The FCC Chairman's cable-box plan marks an "an assault on consumer privacy" that will allow "privacy scofflaws like Google" to collect yet more data, the cable industry says. Read the full story by Wendy Davis
Twitter's loss appears to be Reddit's gain. The bare-bones link-sharing site has hired Mark Luckie as its first head of journalism and media. Luckie formerly served as news manager at … Read the full story by Gavin O'Malley
Email engagement and data platform Return Path has revealed that almost 20% of Republicans and Democrats remain undecided ahead of the Nevada and South Carolina primaries, and are subscribing to … Read the full story by Jess Nelson
The new business intelligence company will help businesses understand purchase intent and offline behavior. The two companies will be run separately, with the former CEO of Beintoo, Antonio Tomarchio, becoming … Read the full story by Ben Frederick
PushSpring, a mobile app audience data provider, on Tuesday announced a partnership with LiveRamp, a data onboarding platform, that will make PushSpring's proprietary data actionable across LiveRamp's digital marketing, mobile, … Read the full story by Tobi Elkin
After decidedly mixed reviews when it debuted last year, Facebook's Instant Articles publishing platform is winning over publishers with new options that make it easier to monetize their content. Read the full story by Erik Sass