The Brooklyn Brothers, a fast-growing independent known for award-winning "paid" and "owned" media campaigns for brands such as NBC and Pepsi, has been acquired by one of the dominant players … Read the full story by Joe Mandese
Most of its digital magazines are closing, including Yahoo Food, Yahoo Health, Yahoo Parenting, Yahoo Makers, Yahoo Travel, Yahoo Autos and Yahoo Real Estate. Only its four most popular verticals … Read the full story by Sara Guaglione
After its parent company Opera ASA was bought by a consortium of Chinese investors, Opera Mediaworks released its earnings report, revealing that the mobile ad platform drove 75% of Opera … Read the full story by Ben Frederick
Merkle and Oracle have formed a partnership supporting the growth of marketing cloud services. It allows mutual advertising clients to target consumers through MerkleOne and Oracle Marketing Cloud in digital … Read the full story by Laurie Sullivan
Brand-direct media buyers buy more native ads than any other mobile ad format, according to Rubicon Project's fourth annual Global Mobile Survey. The research, released on Thursday, found that 50% … Read the full story by Tobi Elkin
Google CEO Sundar Pichai is backing Apple in its battle with federal authorities over iPhone security. "Forcing companies to enable hacking could compromise users' privacy," Pichai said in one of … Read the full story by Wendy Davis
Mobile marketing workflow provider Bucksense launched its programmatic platform on Wednesday. Read the full story by Felicia Greiff
With around $1 billion expected to be spent on digital advertising in the 2016 cycle, targeting and segmentation techniques have become increasingly successful at reaching only those voters a campaign … Read the full story by Philip Rosenstein
Facing an increasingly hostile investor community, Twitter continues to roll out new features. The social giant has added a GIF button -- making it easier for users to search and … Read the full story by Gavin O'Malley