Top Story
Xpressdocs, a provider of direct-marketing solutions for enterprises and franchises, and Chalk Digital, a mobile ad platform, announced a partnership today to help franchises and real estate turn
print marketing … Read the full story by Ben Frederick
News
In a drive to make the digital video marketplace more transparent, AppNexus on Tuesday announced it is expanding its video-buying product capability and adding new video demand partners. Read the full story by Tobi Elkin
News
Days after announcing a big cross-platform audience measurement deal with Viacom, comScore this morning announced an agreement with Adobe to provide "cross-device audience measurement of video and ad
content." The … Read the full story by Joe Mandese
Commentary
There's no denying the paradigm shift that social media has delivered to marketers. It delivers word-of-mouth marketing at scale. While our love affair - and media dollars - are pointed … Read the full story by Susan Frech
News
Web analytics firm Moat raised $50 million in new funding to develop a new metric that would rival Google, Nielsen, comScore and other digital media companies. Read the full story by Felicia Greiff
Commentary
One of the biggest concerns of the entire programmatic landscape is the risk of fraud. While this risk is certainly real, there are plenty of steps advertisers can take to … Read the full story by Andrew Fischer
News
The new marketplace will allow users to monitor campaigns, run analytics, view the locations of inventory and review the agencies they've worked with in the past. Read the full story by Ben Frederick
News
Bing Ads is testing an automated feature that draws landing page copy into the search ad description, grabbing metatags and relevant copy from the landing page -- matching the search … Read the full story by Laurie Sullivan
News
Apple may have a smaller-screen iPhone coming soon, but the trend -- based on the amount of people using their phones for video streaming -- will likely continue toward larger … Read the full story by Aaron Baar