In a major spike for the sometimes troubled company, Twitter won the right against Verizon, Facebook, Amazon, and Yahoo to stream 10 Thursday Night football games while they are simultaneously … Read the full story by Wayne Friedman

Virool, a video distribution platform for marketers, raised a Series A round of $12 million in new funding from Menlo Ventures, Yahoo! Japan, Flint Capital and 500 Startups. Read the full story by Felicia Greiff

Marketers still struggle with deciphering marketing signals and campaigns across channels. In fact, 60% of those participating in a study released Tuesday cannot effectively measure campaign signals across channels and … Read the full story by Laurie Sullivan

Facebook is simplifying its service for the millions of people with visual impairments. A new feature named automatic alternative text -- or automatic alt text -- will generate more detailed … Read the full story by Gavin O'Malley

In a move to strengthen attribution for mobile devices, Searchmetrics Tuesday launched a feature that allows marketers to track and compare how mobile apps perform in paid and organic searches. Read the full story by Laurie Sullivan

Target reported gross advertising costs of $1.48 billion in 2015, down slightly from the $1.6 billion it reported spending in 2014. GroupM had been doing some work for the retail … Read the full story by Steve McClellan

Starting today, more than a dozen independent sites are migrating to publishing platform Medium, including The Awl, Pacific Standard and The Bold Italic. Medium now offers design tools for publishers … Read the full story by Sara Guaglione

The Web site features original stories in Spanish, as well as translated stories from CityLab.com, focusing on issues facing today's global cities where Spanish is spoken. CityLab Latino is the … Read the full story by Sara Guaglione

While first-party in-app native ads will continue to be the biggest revenue driver, third-party in-app native ads will account for 10.6% of all mobile display ads -- or $8.9 billion … Read the full story by Gavin O'Malley

Time Warner has signed up Nielsen as a strategic partner for its Medialab. The partnership builds on Medialab's existing neuroscience research -- including biometric and eye-tracking technology, enhanced facial coding, … Read the full story by Wayne Friedman