Bloomberg Media, the media arm of the business and financial news company of the same name, announced a partnership with Watchwith, a platform for native digital advertising to launch Bloomberg … Read the full story by Ben Frederick

Google has acquired Synergyse, a startup that offers a training service for Google Apps. The "virtual coach" inside the Google Apps interface has trained more than 4 million people in … Read the full story by Laurie Sullivan

Advertisers are looking for ways to build a longer relationship per search session with consumers. While the shift to mobile has shorted the time to find information, it also lengthens … Read the full story by Laurie Sullivan

IAC Publishing is splitting up its flagship brand About.com in an effort to build topic-specific verticals from its more popular sections. It's launched its first vertical, Verywell, a site that … Read the full story by Sara Guaglione

"We suspected this would be true, but we had no way of documenting it until now," says Alberto Cavallo, an information technology professor at MIT's Sloan School of Management, who … Read the full story by Sarah Mahoney

Adobe just agreed to buy social-media software provider Livefyre. Jordan Kretchmer, Livefyre founder and CEO, said the deal was necessary for Livefyre achieve its next phase of growth. Livefyre has … Read the full story by Gavin O'Malley

Ad network Tapjoy announced a partnership with advertising technology company Rubicon Project to launch the Tapjoy Private Exchange, which opens up Tapjoy's premium in-app mobile video inventory to programmatic buyers … Read the full story by Ben Frederick

Based in London, Liveposter has outposts in New York, Germany, Australia and Singapore. The firms have worked together since forming a strategic partnership in 2013. Posterscope said the Liveposter platform … Read the full story by Steve McClellan