Adobe is banking on the growth of virtual reality, expanding both Adobe Primetime and Adobe Marketing Cloud with virtual reality and augmented reality support. Both Adobe platforms can now support … Read the full story by Jess Nelson

For Hulu, the premium digital video service, value has climbed sharply, according to one media analyst. For its existing Hulu business, the video service now has 12 million subscribers -- … Read the full story by Wayne Friedman

After a company record-breaking quarter, Salesforce has integrated Invoca's call intelligence platform of real-time phone data and campaign attribution to the Salesforce Marketing Cloud. The integration extends online conversations to … Read the full story by Jess Nelson

FitBit, the makers of various popular wearable technologies, announced the acquisition of specific assets from Coin, a mobile payments company. The deal allows FitBit to use Coin's intellectual property to … Read the full story by Ben Frederick

The Washington Post has launched its first real foray into the ad tech business. "Fuse" is new proprietary technology that allows the ad to instantly load within the current application, … Read the full story by Sara Guaglione

Facebook users can proceed with a class-action accusing the company of violating their privacy by scanning messages that users send to each other on the company's platform, a federal judge … Read the full story by Wendy Davis

500px, a photo portfolio-building platform, announced the official launch of a product that will allow brands to run campaigns that source original content directly from 500px's community of 7 million … Read the full story by Ben Frederick