Top Story
By 2017, Snapchat expects to see revenue rise to upwards of $1 billion. How the social darling plans to make such a dramatic leap is not entirely clear. Read the full story by Gavin O'Malley
News
Integral Ad Science on Thursday announced a partnership with Mediaocean that's designed to make it easier for media buyers to plan, transact and report on advertising campaigns using Integral's
viewability … Read the full story by Tobi Elkin
News
As more attention and resources are being directed toward cross-device marketing campaigns, GroupM advanced TV unit Modi Media is aligning with Innovid the video marketing platform to deliver
cross-screen video … Read the full story by Steve McClellan
News
As the digital advertising industry battles ad fraud and blocking, ad-tech firm DoubleVerify on Wednesday announced that it received its fourth consecutive content quality certification from
U.K.-based ABC, a media … Read the full story by Tobi Elkin
News
Telmetrics, known for call tracking on click-to-call advertising, has added a feature that allows marketers to attribute calls to specific social media advertisements to measure return on investments,
test social … Read the full story by Laurie Sullivan
Commentary
A new study from Britain confirms that misogyny is rampant on social media. Read the full story by Erik Sass
News
YouAppi, a mobile tech firm specializing in customer acquisition, announced that it has updated its matching algorithm today, incorporating more data sources and a longer period of historical data. Read the full story by Ben Frederick
News
Tapjoy, a mobile monetization platform, announced a partnership with app discovery platform ironSource. The partnership will marry Tapjoy's user segmentation and analytics to ironSource's video
mediation. Read the full story by Ben Frederick
Commentary
Facebook's move to shutter FBX should be a surprise to no one, and will have a limited short-term impact on the average marketer. Longer term, however, there are some interesting … Read the full story by Adam Berke