The Weather Company, an IBM business, set out to change advertising Thursday with the first consumer use of IBM Watson technology for advertising. The Watson Ad unit allows consumers to … Read the full story by Laurie Sullivan

That's according to the Digital Outlook Study, part of The SoDA Report. And in contrast to reports of clients paring their digital agency rosters, the number of clients with three … Read the full story by Larissa Faw

Edmunds and Oracle entered into a multiyear agreement Thursday to assist marketers in connecting with car shoppers or those with similar preferences. The mounds of data collected from the car … Read the full story by Laurie Sullivan

Snapchat now boasts 150 million daily active users, sources tell "Bloomberg." If accurate, that means the 4-year-old startup has securely surpassed Twitter, which is reported to have about 140 million … Read the full story by Gavin O'Malley

Traditional local advertising will remain flat in the next five years -- with local digital advertising experiencing continued double-digit percentage compounded growth. Read the full story by Wayne Friedman

Salesforce took a giant leap into the retail realm on Wednesday with the acquisition of Demandware for $2.8 billion, introducing a new Commerce Cloud business division within the company's cloud … Read the full story by Jess Nelson

The Players' Tribune announced a new integrated content partnership with Tyson Foods, featuring branded essays, a video series and photo galleries starring legendary athletes. Tyson Foods is supporting the effort … Read the full story by Sara Guaglione