Yahoo has received multiple bids at or above $5 billion for its core business, which includes search, according to one report. Read the full story by Laurie Sullivan

Spearhead Integrated Marketing Communication Group, a Beijing-based offline marketing service provider, has proposed a $148 million buyout of San Francisco-based mobile supply-side (SSP) ad platform Smaato. Read the full story by Ben Frederick

Facebook just hired Ricky Van Veen, co-founder of CollegeHumor.com, as head of global creative strategy. As Facebook continues to mature, engaging users with better video content is key to its … Read the full story by Gavin O'Malley

The Interactive Advertising Bureau reported Thursday that U.S. Internet ad revenue reached a new high. Earnings came in at $15.9 billion in first-quarter 2016, up from $13.2 billion in the … Read the full story by Laurie Sullivan

Atlantic Media Strategies and Allstate today announced the launch of a new social-first site and newsroom dedicated to civic innovation in America. Called The Renewal Project, the collaboration will spotlight … Read the full story by Sara Guaglione

Speaking on a panel at MediaPost's TV Insider Summit this morning, Omnicom Chief Research Officer Jonathan Steuer said, "I think we're going to see a lot of change going on … Read the full story by Joe Mandese

The new hires represent something of a pivot in focus for Vadio. The company is more strongly toward monetization as more content platforms strive to host and create video content … Read the full story by Ben Frederick