Other key findings reveal that mobile advertising is expected to undergo a 64.2% CAGR (Compound Annual Growth Rate) over the forecast period, as users continue to switch to mobile devices … Read the full story by Sara Guaglione
Although analysts say U.S. media use is nearing media saturation, total media consumption for the first quarter of 2016 among U.S. adults rose around 10% versus the same period the … Read the full story by Wayne Friedman
As Google continues to push deeper into hardware, rumors about a line of Android phones have begun to surface that could give advertisers deeper insight into consumer preferences through a … Read the full story by Laurie Sullivan
Now Facebook is officially rolling out its photo-to-video product, called Slideshow (not the ad product), on its core app to iOS users worldwide. Slideshows are pre-fabricated for users when they … Read the full story by Ben Frederick
Yahoo rolled out a series of updates to its Yahoo Mail iOS and Android mobile applications on Friday, including the ability to quickly unsend erroneous emails. Yahoo Mail for iOS … Read the full story by Jess Nelson
Samsung has launched an Explorers program that aims to teach advertisers about virtual reality, since many have a limited understanding, according to Tara Kriese, the company's senior director of VR … Read the full story by Laurie Sullivan
...and altogether, our media time is up a full hour. Adding up all the devices and communications forms, our per day time spent with electronic media is 10 hours and … Read the full story by P.J. Bednarski
Part I of this series showed how bidding directly on mid-tail and long-tail Exact match keywords can significantly improve click-through rates, average position and cost per click. Part II shows … Read the full story by Oren Netzer