Top StoryFacebook now supports bidding within its app install ads that will allow advertisers to target based on specific actions they want users to perform. The product, called app event optimization, … Read the full story by Ben Frederick
NewsA Chinese consortium of investors tried to buy Opera Software, but the deal did not get regulatory approval. Several of the investors have instead changed tacks and are now proposing … Read the full story by Ben Frederick
NewsWhat do kids think about Hillary Clinton and Donald Trump? Find out in one of Buzzlie's 15-episode branded video series by Yahoo and Believe Entertainment Group. Read the full story by Laurie Sullivan
NewsPrivate equity firm Beringer Capital has acquired advertising trade publication 'Adweek' from Mediabistro Holdings. Terms were not disclosed, but the sale includes nine industry blogs in the Adweek Blog Network: … Read the full story by Joe Mandese
- News
Adstream, a cloud-based platform for managing creative assets, on Monday announced it acquired Dubsat, a content management and delivery firm. The financial terms of the deal were not disclosed. Read the full story by Tobi Elkin
- News
Some 63% of online merchandisers participating in a study released Monday said they lack access to the data to make decisions, as many take on roles to help marketers build … Read the full story by Laurie Sullivan
- Commentary
Meredith Corporation is expanding its technology and studios for live and virtual reality content. It affirmed its "continued investment in video technology as a key component of its editorial content … Read the full story by P.J. Bednarski
- Commentary
A few weeks ago, Facebook dropped another one of its algorithm "bombs." The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather … Read the full story by Susan Frech
NewsPopSugar, a brand popular among Millennial women, will provide political convention coverage focusing on the "issues, candidates, and political influencers most relevant to young women." Read the full story by Sara Guaglione
NewsThroughout the United States, the search phrase "How to sign up to vote?" spiked on Sunday during the past seven days, but add the word "where" and the searches have … Read the full story by Laurie Sullivan
