Top Story
Yahoo does not have plans to lay off any employees from now through the close of its $4.83 billion Verizon deal, expected to become final in the first quarter of … Read the full story by Laurie Sullivan
News
A report released by BIA/Kelsey forecasts a gradual increase in local programmatic TV ad buying over the next three years, gaining momentum after that. Read the full story by Philip Rosenstein
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The Washington, DC-based agency will continue to be overseen by founder Peter Corbett. JWT said the acquisition would expand its real-time marketing and online-plus-offline content production
capabilities in North America. Read the full story by Steve McClellan
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Virtually copying Snapchat's most popular feature, Instagram is debuting Stories -- a simple way for users to share moments of their day in slide-show form. Read the full story by Gavin O'Malley
Commentary
Apple's new operating system, iOS10, will prevent ad networks from using iPhones' and iPads' advertising identifiers to collect data across apps, if users activate "limit ad tracking." Read the full story by Wendy Davis
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The Internet of Things is coming to commerce and may have an attractive value proposition for consumers. A new report suggests that connected devices can reduce the friction of transactions … Read the full story by Chase Martin
Commentary
Big social media platforms like Facebook and Twitter play a bigger role in the success of online video advertising campaigns than platforms like YouTube or Vevo. Read the full story by Erik Sass
Commentary
With ad-tech players starting to push native programmatic integrations with demand-side platforms (DSPs), how should marketers respond? Here are our top four tips for running native programmatic
campaigns: Read the full story by Ed Chater
News
"[The campaign] was one of our largest campaigns of the year, so leveraging the partnership and using this new format, which was in beta, was very exciting for our brand," … Read the full story by Karlene Lukovitz