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AT&T AdWorks will now serve 60-second ads to nearly 14 million addressable TV households. Those addressable TV homes come from DirecTV; AT&T just completed its purchase of the satellite multichannel … Read the full story by Wayne Friedman
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Pinterest is inviting advertisers to buy CPM campaigns using an auction-based system. In addition, the network is adding frequency capping, which will let brands specify the maximum number of times … Read the full story by Gavin O'Malley
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SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platform. The firm aims to ramp up self-service capabilities for its programmatic clients, integrating
machine learning into the platform. Read the full story by Philip Rosenstein
Commentary
The #SaveTwitter movement is above all testimony to the stupidity of a large number of people, its wide currency is also a sad indication of how intractable the problem of … Read the full story by Erik Sass
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The Interactive Advertising Bureau's (IAB) Advanced Attribution Working Group, part of the IAB Performance Committee, on Thursday announced an overhaul of its Attribution Primer. Read the full story by Tobi Elkin
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Marketing automation company Act-On Software premiered its Advanced Social Media Module on Wednesday, a new social engagement analytics platform that helps marketers tie social activity to revenue. Read the full story by Jess Nelson
Commentary
Adblock Plus has unveiled a workaround that allows users to resume blocking ads on Facebook. Read the full story by Wendy Davis
Commentary
The tide is going out on the majority of so-called "native studios," the feeding frenzy for publishers to rapidly build in-house offerings to leverage the native advertising trend. Many are … Read the full story by Ben Young
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Bustleis jumping on the Instagram Stories trend and launching two series on the new feature, "The Reel Deal" and "Dating with Emma." Per the rules of Instagram stories, each episode … Read the full story by Sara Guaglione
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Now six days into the Olympics, NBC says it is meeting most if not all its business and viewing goals, including improved ad sales activity. NBC Sports Group Chairman Mark … Read the full story by Wayne Friedman