The video channel will feature live coverage of events that users might like based on the channels and user accounts they already follow. More broadly, Instagram is holding its own … Read the full story by Gavin O'Malley
Google introduced three new features for AdWords Express Wednesday for small, local and first-time advertisers -- Ad Scheduling, Map Actions, and Verified Calls for better call tracking -- to help … Read the full story by Laurie Sullivan
The Republican National Committee is launching a social media campaign targeting Hispanic voters, intended to build support for Donald Trump's presidential run. Read the full story by Erik Sass
Simply producing engaging, targeted video content is no longer enough. Road blocks like ad blockers, mobile apps and skip buttons are forcing brands to be more creative than ever before. Read the full story by Salim Tarazi
Adelphic, the mobile and cross-device DSP, is releasing a new behavior-centric solution for its DSP. The product, Behavior Graph, is supported by Adelphic's patented algorithm that tracks users across devices … Read the full story by Philip Rosenstein
Dubbed Promoted Video, the new product simply invites brands to share their ideas in video form -- then gives their offerings prominent placement. Brand partners ready to participate include Bare … Read the full story by Gavin O'Malley
Bucksense, a New York City-based programmatic platform and subsidiary of the Acotel-group, announced that it has integrated Peer39's page and app-level intelligence into its platform. Read the full story by Ben Frederick
Email testing company Litmus announced a partnership with Microsoft on Tuesday to collaborate on the development of Microsoft's email services, including Outlook, Office 365, MSN and Hotmail. Microsoft will gain … Read the full story by Jess Nelson