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Ad network AppLovin has been courted by a yet-to-be-named Chinese buyer that may be willing to buy the startup for $1.5 billion, it was reported last week. AppLovin has had … Read the full story by Ben Frederick
Commentary
Siding against the Federal Trade Commission, a federal appellate court said today that agency can't prosecute AT&T for allegedly duping consumers who purchased "unlimited" data. Read the full story by Wendy Davis
News
Computers learning human languages through machine-learning algorithms will also learn human biases, according to research from computer scientists at Princeton. In fact, search engines clearly show
the behavior of inherit … Read the full story by Laurie Sullivan
News
From June 1 through August 28, Hulu has spent $13.9 million on national TV advertising; Netflix, $7.8 million; and Amazon Prime Instant Video, $5.1 million. Read the full story by Wayne Friedman
Commentary
If nothing else, the Internet of Things is a global phenomenon. When the commercial Web came along, people around the world had to become part of the network, one person … Read the full story by Chuck Martin
News
Interactive video provider Fuisz has partnered with ad platform Sizmek to enable brands to build shoppable, click-responsive video ad experiences. Read the full story by Philip Rosenstein
Commentary
Why is the media economy in free fall? The main thing is the infinite supply of content creating an infinite supply of ad inventory, driving CPMs down, down, down. Read the full story by Bob Garfield
News
InVision tripled average email engagement rates for the entertainment industry while promoting its first feature-length documentary, Design Disruptors, this summer. Read the full story by Jess Nelson
News
As trolls increasingly threaten the quality of consumers' digital experiences, Microsoft is cracking down on these insidious haters. The changes add to Microsoft's existing "notice-and-takedown"
approach for removing prohibited content … Read the full story by Gavin O'Malley
News
Kantar Media's Campaign Media Analysis Group (CMAG) has named Steve Passwaiter as general manager to oversee post-convention political ad spend-tracking efforts. Read the full story by Philip Rosenstein