Interactive video provider Fuisz has partnered with ad platform Sizmek to enable brands to build shoppable, click-responsive video ad experiences.
Powered by proprietary
object-recognition technology developed by Fuisz, videos now allow consumers to interact with any defined moving element in a promotional video, immediately accessing product and purchase
information.
The capabilities that Fuisz offers clients are focused on converting typical or “flat” video into click-responsive video.
“The idea
of shoppable video is certainly not new, but scaling the production and distribution of click-responsive experiences has always been the challenge,” stated Jamie Singson, Sizmek’s director
of product marketing.
“Fuisz’ object tracking and shoppable video capabilities provide our clients with the ability to drive conversation by making it simple for users to
discover and take action.”