The pin-sharing platform is inviting advertisers with a confirmed Web site to target users who have shown interest in their Pins. That includes saving one of their pins, clicking on … Read the full story by Gavin O'Malley
CBS is starting up a commercial-free option for its CBS All Access digital video platform. The consumer price tag will be $9.99 per month. CBS will also continue its existing … Read the full story by Wayne Friedman
Google now allows publishers to push breaking news to search results in real-time. The pilot accepts a variety of content and video, according to one report. Read the full story by Laurie Sullivan
Google's new feature, which allows users to search for content inside of apps on mobile phones running the Android operating system, should change the way marketers think about search. Read the full story by Laurie Sullivan
When it comes to digital smarts, Nordstrom, Macy's, Kohl's and JC Penney rank at the Genius Level, according to the latest report from think tank L2. Read the full story by Sarah Mahoney
Global data provider Equifax announced that its IXI Services unit and Adobe have teamed up to make IXI's Digital Targeting Segments available as a selection criteria within Adobe Audience Manager's … Read the full story by Tobi Elkin
It's time to move video advertising out of the middle of the content stream, and right to the front of the interactive content activation experience. It's time to put the … Read the full story by John R. Osborn
Curry, a two-time NBA MVP and Golden State Warriors point guard, will use the PressPlay platform to expand his personal brand to the estimated 450 million basketball enthusiasts in China … Read the full story by Sara Guaglione
Microsoft will shutter the Outlook feature Sunrise on Wednesday, the mobile calendar application it acquired a year and a half ago for a reported $100 million. Read the full story by Jess Nelson