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Zeta Interactive has secured another $45 million in funding. Co-founder John Sculley plans to use the funds to finance more acquisitions, mostly in data and analytics. During the past three … Read the full story by Laurie Sullivan
News
For its third acquisition this year, Dentsu Aegis Network announced it will acquire programmatic firm Accordant Media. Read the full story by Tobi Elkin
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Facebook's first Web satellite experiment just went up in smoke. Quite literally, the social giant's virgin satellite was destroyed in an explosion that took place during a SpaceX pre-launch test. Read the full story by Gavin O'Malley
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Organic search contributes about 43.6% of Web traffic to the overall automotive industry, but Ford Motor Co. managed to increase its Web site traffic referrals on desktop from paid search … Read the full story by Laurie Sullivan
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Extreme Reach, an enterprise cloud platform company that aids workflows for TV and video ads, announced Wednesday a partnership with programmatic TV ad platform AdMore that will allow AdMore to … Read the full story by Philip Rosenstein
Commentary
Now people who aren't even people are getting in on the act. That's right: Barbie -- yes, the doll -- is a social media influencer. Read the full story by Erik Sass
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The site is a collaboration with The Huffington Post and Grupo Imagen Multimedia. This is the 16th edition in The Huffington Post's international expansion. HuffPost Mexico aims to create
Spanish-language … Read the full story by Sara Guaglione
Commentary
Acculturation continues to be contested in our industry. The death of the Spanish language continues to be trumpeted. The need for specific Hispanic marketing efforts has even been called into … Read the full story by Mario Carrasco
Commentary
When Facebook gobbled up WhatsApp in 2014, everyone assumed that the social giant would wreck the app by betraying its strict privacy standards. It was believed to be only a … Read the full story by Gavin O'Malley
News
Marriott is developing a six-part content series targeting Millennial career women. The company tapped Create & Cultivate to develop the online series. Read the full story by Tanya Gazdik