When it comes to managing their digital campaigns, marketers increasingly face a Hobson's choice. They want greater transparency and access to data about the consumers they are trying to reach … Read the full story by Joe Mandese
Bing will power search services and advertising for CBS Interactive (CBSi) Web properties in seven markets worldwide, the companies announced Tuesday. Read the full story by Laurie Sullivan
After years of decline, mobile-streaming services like Spotify and Apple Music are helping music sales achieve something of a recovery. Through the first half of the year, retail spending on … Read the full story by Gavin O'Malley
A study done by Cone Communications in 2015 found that 90% of global consumers are likely to switch brands to one associated with a good cause. Corporate Social Responsibility (CSR) … Read the full story by Susan Frech
Mediacom argues to the FCC that broadband providers are not "greedy pigs" for charging subscribers based on the amount of data they consume. Read the full story by Wendy Davis
Mobile apps close far more deals than other online shopping services and convert three times more shoppers than the mobile Web, according to a recent report. Consumer behavior is forcing … Read the full story by Laurie Sullivan
Twitter has relaxed on character limits for certain types of content, including pictures and video. Read the full story by Erik Sass
Smart TV manufacturer Vizio is asking a federal judge to dismiss a lawsuit alleging that the company violated a federal video privacy law by sharing information about consumers with ad … Read the full story by Wendy Davis
Broadening its effort to bridge the divide between the virtual and real world, Facebook is expanding its dynamic ads to brick-and-mortar retail. Among other benefits, this change should make it … Read the full story by Gavin O'Malley
If you're looking for a culprit to blame for ad blocking, don't look at the technology or the companies deploying that technology. New technologies don't cause us to change our … Read the full story by Gord Hotchkiss
The agency has created two new global C-Level positions, including a chief client officer post filled by Dan Benedict and a chief talent officer role, which the promoted Rudi Symons … Read the full story by Larissa Faw
Marketers have been clamoring for more transparency and accountability. Two recent reports from the Association of National Advertisers underscore the urgency. And while the reports might seem to take aim … Read the full story by Joe Apprendi
Jelli, a programmatic platform for radio, said its SpotPlan programmatic radio self-service buying platform is now available for general release after a small release program with new customers. Read the full story by Tobi Elkin