Bots will become the next version of mobile apps, creating the emotional connection between brands and consumers through artificial intelligence (AI) and search, according to Ryan Gavin, GM Search & … Read the full story by Laurie Sullivan
The Association of National Advertisers is praising the FCC's decision to delay voting on a proposal to allow consumers to replace cable boxes with apps. Read the full story by Wendy Davis
Short-form viewing is still a long-time thing. Horowitz Research says 44% of consumers 18 years and older are watching some short-form video daily, and another 76% watch at least weekly. Read the full story by Wayne Friedman
The Association of National Advertisers, already embroiled in an ongoing transparency debate with agency counterpart the 4As, is weighing in on another kind of lack of transparency in the advertising … Read the full story by Joe Mandese
That talkative computer from "2001: A Space Odyssey" takes on the advertising world. Read the full story by George Simpson
Wasabi is based in France and the acquisition is designed to bolster Dentsu Aegis' digital presence in the country. Founded in 2010, Wasabi is a specialist in user behavior based … Read the full story by Steve McClellan
Uber announced a partnership with New York-based startup Yext on Thursday that enables marketers to hail a car for their customers, effectively delivering online prospects to a brick-and-mortar store. Read the full story by Jess Nelson
The anthem ends with: "This is our town. For 150 years, the home of Jack Daniel's. If you can't get here, just look for one of our postcards. We send … Read the full story by Karlene Lukovitz
It's hard to come across big news in the video classification business, but try this: Google just completed a video dataset of 8 million YouTube videos labeled with over four … Read the full story by P.J. Bednarski
AT&T will no longer charge U-Verse subscribers higher fees to avoid targeted advertising, the company said today. Read the full story by Wendy Davis