Continuing to pursue TV-related ad deals, Twitter disclosed an "upfront" deal with The CW and Ford Motor company for its Twitter Amplify effort. Starting today, The CW network creating social … Read the full story by Wayne Friedman

The game was inspired by the TV spot Droga5 created with Newton titled "Prince With 1000 Enemies" but the concepting and experience was fully executed by Red Interactive Agency. Read the full story by Larissa Faw

Could emojis present an opportunity for marketers to capture reader's attention? Less than a quarter of email offers marked in the subject line are interesting enough to be opened, according … Read the full story by Jess Nelson

While the social behemoth didn't tout search or ecommerce capabilities to support its new ecommerce tab, no one can deny that the ability to search and find products with as … Read the full story by Laurie Sullivan

Programmatic performance marketing platform Criteo this morning announced the acquisition of HookLogic, a privately held company that operates an audience exchange enabling brand marketers to target and reach audiences on … Read the full story by Joe Mandese

Google found a clever way to expand its search and advertising businesses, announcing on Tuesday a series of hardware and software applications that will help the company build out its … Read the full story by Laurie Sullivan

Financial Times has given its Web site ft.com, a makeover, reducing its load times and optimizing it for mobile in an effort to increase readership and its subscriber base. Read the full story by Sara Guaglione