Top StoryYahoo's 2014 email hack may cost the company $4.8 billion. Verizon hinted that Yahoo's significant data breach could interfere with its acquisition of the technology company on Thursday while speaking … Read the full story by Jess Nelson
NewsNBC says the marketing push will include 27 minutes of programming. This means expanding its "Trending" segments in the show's 8 a.m. hour, as well as opening conversations in the … Read the full story by Wayne Friedman
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Publishers who have joined Facebook's Instant Articles platform are getting access to a variety of new advertising formats to monetize their content. Read the full story by Erik Sass
NewsGoogle's shift toward mobile-first indexing, which the company hinted at last year, will finally come to fruition. Now the company will index mobile content first and desktop second, making the … Read the full story by Laurie Sullivan
NewsConsumers are more likely to shop online and in-store at retailers who personalize their offerings or messaging, reports a new study released Thursday by Accenture Interactive, conducted among 1500 adult … Read the full story by Jess Nelson
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As result, the agency claims that its programmatic trading desk HX is the first to embrace independent, third-party verification of its programmatic transactions at the impression level. Programmatic media does … Read the full story by Larissa Faw
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Media companies continue to seek next-generation media efforts -- not only to make a bigger bridge for their established brands, but to bet on where new digital media niches are … Read the full story by Wayne Friedman
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Genesis Media, a real-time analytics platform, announced on Wednesday an outstream video advertising collaboration with GateHouse Media, which will be applied across GateHouse Media's 217 digital news sites. Read the full story by Philip Rosenstein
NewsThe FTC says a recent court decision could prevent it from policing "high-tech threats" as well as "garden-variety deception." Read the full story by Wendy Davis
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According to ProPublica, The New York Times is among many sites that use software to evaluate different headlines for news articles. Two to five headlines are randomly shown to site … Read the full story by George Simpson
