For today's presidential election, numerous publishers are dropping their paywalls. Offering free digital access during major events has the potential to boost online ad revenue and attract new subscribers. Read the full story by Sara Guaglione

With younger and minority populations becoming increasingly engaged in politics, campaigns are distributing their messages cross-channel. The rise of programmatic targeting approaches has been particularly useful in 2016. Read the full story by Philip Rosenstein

While big tech platforms like Facebook and Snapchat have been reducing the amount of real estate they make available to publishers, there is a spot of good news. Some publishers … Read the full story by Erik Sass

Continuing to threaten LinkedIn's position as the go-to platform for professional networking, Facebook is testing a feature that lets page administrators create job postings and receive applications from potential candidates. … Read the full story by Gavin O'Malley

Finally, after more than 18 months of campaigning, tons of mud-slinging, polls, primaries, surreal circus-style debates, scandals, and hyperbole, it's now election day. Voter sentiment has been tracked and monitored … Read the full story by Tobi Elkin

Ad verification firm Fraudlogix has added viewability measurement to its product suite. Read the full story by Tobi Elkin

A new report from Dun & Bradstreet finds that 65% of B2B marketers currently buy or sell advertising programmatically, up from 54% a year ago, Read the full story by Tobi Elkin

Social media really does work to change political opinions, according to a new analysis by Pew Research Center. Read the full story by Erik Sass

ComScore said it has been granted accreditation by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration of desktop and mobile web traffic. Read the full story by Tobi Elkin