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Following a year in which the rancor and partisanship in the U.S. ad industry was second only to the U.S. presidential race, it turns out there is much more unity … Read the full story by Joe Mandese
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Marketing budgets in the U.S. and U.K. are expected to increase year-over-year for the third consecutive year, according to a report released Tuesday by Gartner. More than half of all … Read the full story by Jess Nelson
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Omnichannel campaigns remain one of the biggest challenges that marketers face today, along with understanding 13- to-24-year-olds and the overlapping Millennial 18- to-34-year-olds. But even for
SeatGeek, known for its … Read the full story by Laurie Sullivan
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Google's ongoing effort to rid the Internet of malicious sites filled with malware, unwanted software, phishing attacks and social engineering software has led the company to add a tag to … Read the full story by Laurie Sullivan
Commentary
Many media personalities and outlets vicioulsy skewered Trump's candidacy. He got mad. Now, will he get even? Read the full story by P.J. Bednarski
News
Connected cars might not have to be newly manufactured vehicles, with a major carrier now launching a device that brings connectivity to nearly any vehicle. T-Mobile plans to launch a … Read the full story by Chase Martin
Commentary
Building progressive Web apps isn't easy, especially ones that are easily indexed in Google search results. So Google has published its first set of best practices and recommendations on how … Read the full story by Laurie Sullivan
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Once deemed a "content farm" -- a term used to describe a publisher that relies on quantity over quality of articles and search-engine optimization to lure in Web traffic and … Read the full story by Sara Guaglione
Commentary
While the mainstream media gives itself a good thrashing for underestimating the "white male without a college education" voter and pollsters try to defend their invoices, it is frightening to … Read the full story by George Simpson
News
Videology, a provider of converged TV and video advertising, reported that it's seen a 5x growth spurt in advanced linear TV ad inventory on its platform extending from the first … Read the full story by Tobi Elkin
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Nylon Media, publisher of entertainment and fashion magazine 'Nylon,' is expanding its offerings to advertisers with the formation of a creative content studio, which will be led by Kristin Welton … Read the full story by Sara Guaglione