Testing the patience of brand partners, Facebook reported some additional ad-metric inaccuracies on Wednesday. On one of its Pages dashboards, a summary number showing 7-day or 28-day organic page reach … Read the full story by Gavin O'Malley
Twitter banned a number of figures from the alt-right, an amorphous political movement whose members were widely credited with helping propel Trump to victory. Read the full story by Erik Sass
Pay TV subscribers have made some bigger changes recently -- including cord-cutting, with more alterations apparently to come. When asked in a survey about the next 6 months, 5.6% of … Read the full story by Wayne Friedman
The New York-based independent agency is introducing a platform that tracks more than 350 brand and consumer key performance indicators (KPI) including brand health, sales and brand performance, social, search, … Read the full story by Larissa Faw
Please join the editors of MediaPost in congratulating our 2016 winners. Go to our awards site for details on our AOY publishing and event plans. Read the full story by The Editor
Ad tech firm Sizmek said that globally, rich-media ads increased consumer engagement 7.44 times more than standard banners, according to its 2016 Rich Media and Video Benchmarks report. Read the full story by Tobi Elkin
Email marketing technology company PostUp released a digital publishing platform on Wednesday intended to help media companies monetize their audiences through cross-channel content proliferation. Read the full story by Jess Nelson
"Billboard News" will cover stories in the music industry in multiple, short reports, targeting a young, mobile audience.The show will release four 60- to 90-second episodes every day across 10 … Read the full story by Sara Guaglione
Dentsu Aegis Network has acquired Findr Group, owner of Gravity Media ("Gravity"), a full-service multicultural marketing agency headquartered in New York City. As part of the network, Gravity will form … Read the full story by Steve McClellan
The network will feature what it calls "wholesome family and faith-based entertainment programming" using MGM's library of film and television content. It will launch next month on 14 Fox owned-and-operated … Read the full story by Wayne Friedman
Facebook Wednesday said it has fixed a bug in Page Insights that caused a miscalculation in numbers, and promised to become more forthcoming and open about metrics. As with Google, … Read the full story by Laurie Sullivan