Nielsen is launching DAR Publisher Insights, which allows a deeper analysis of advertising campaign data. Publishers can access custom metrics, including reach efficiency. They also get incremental reach -- incremental … Read the full story by Wayne Friedman

DoubleVerify has announced a new partnership with MediaMath to integrate its data on MediaMath's programmatic platform. The company also expanded relationships with The Trade Desk and Turn for pre-bid targeting … Read the full story by Tobi Elkin

A major media company is accused of engaging in politically motivated censorship for rejecting paid advertising from a presidential campaign - and that ad is an emoji. Read the full story by Erik Sass

Oracle announced that it has signed an agreement to acquire DNS provider Dyn on Monday for an undisclosed price. Read the full story by Jess Nelson

In a move that bodes poorly for net neutrality, President-elect Donald Trump named two outspoken opponents of regulation to the transition team. Read the full story by Wendy Davis

As CEO Mark Zuckerberg said on a recent earnings call: "We're putting video first." Last month, the social giant even launched a major ad campaign for Facebook Live. Read the full story by Gavin O'Malley

Some 40% of marketers and 34% of agencies are concerned about the quality of data used to target mobile advertisements, despite their willingness and desire to expand campaign strategies that … Read the full story by Laurie Sullivan