Digital media was again the star performer among all media categories -- but it was only up 13.3% for the year. Retail, telcos, and consumer electronics cut back digital media … Read the full story by Wayne Friedman
AOL has launched new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile. The new self-serve offering is designed to meet the needs of mobile-first app developers … Read the full story by Tobi Elkin
Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more sales during the first two weeks … Read the full story by Laurie Sullivan
NinthDecimal, a marketing platform comprised of location data, announced a data integration agreement with Acxiom. The deal will enable marketers to activate NinthDecimal's location-based audience segments and Acxiom's third-party audiences … Read the full story by Tobi Elkin
The online advertising environment, in general, is over-hyped, misused, and produces a net drain in advertising ROI for many brands. Read the full story by Jeri Smith
Nelson will oversee a new marketing organization within Vox. It includes the company's branded content division Vox Creative, digital marketplace Concert and ad partnerships. Read the full story by Sara Guaglione
Return Path has released a new data feature to help email marketers mitigate revenue losses due to poor deliverability. Read the full story by Jess Nelson
By 2021, U.S. annual mobile ad spending will reach $72 billion, according to a fresh forecast from BIA/Kelsey. That's up from $33 billion last year, by the research firm's reckoning. … Read the full story by Gavin O'Malley
For all the attention they have garnered over the last few years, distribution partnerships with big tech platforms like Facebook and Google still contribute a relatively small proportion of total … Read the full story by Erik Sass