Proving ROI remains one challenge in a long list of obstacles cited by marketers. Lack of guidance from agency partners and service providers was included in the list of challenges … Read the full story by Laurie Sullivan

The show is billed as "a reimagining of a daily audio report for a digital audience" and debuts February 1. It will include a text messaging component and will be … Read the full story by Sara Guaglione

If the Trump candidacy was the triumph of social media, than opposition, in the form of rogue sites by government employees, might be the powerful next wave. Read the full story by P.J. Bednarski

LiveIntent and LiveRamp formed a partnership to offer "people-based" inventory to media buyers at scale. LiveIntent will use LiveRamp's IdentityLink Identity Resolution product to give marketers the ability to address … Read the full story by Tobi Elkin

Ahead of Facebook's fourth-quarter earnings report on Wednesday, analysts are reflecting on the tech giant's recent successes and failures. Among other issues, analysts say, Facebook is struggling to monetize its … Read the full story by Gavin O'Malley

The company expects quarterly revenue to come in between $572 million to $580 million -- far off an earlier estimate of $725 million to $750 million. Read the full story by Gavin O'Malley

Nearly half of retail marketers still send email campaigns that lack personalized subject lines, according to a recent study by Yes Lifecycle Marketing. Read the full story by Jess Nelson

Rubicon Project and Tapad announced a partnership offering a "unified, cross-device campaign delivery solution" within a programmatic marketplace. Read the full story by Philip Rosenstein

Return Path announced the acquisition of ThreatWave on Monday, a Colorado-based email intelligence company. Read the full story by Jess Nelson