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Shorter ads seem to improve product recall, especially when combined with TrueView or Google Preferred campaigns. It's not clear whether YouTube made the decision to stop supporting the ads after … Read the full story by Laurie Sullivan
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Facebook is finally realizing its grand mission to "connect the world." The next aim is developing the social infrastructure for community. Read the full story by Gavin O'Malley
Commentary
Forrester Research estimates smartphone retail sales will grow at a compounded annual growth rate (CAGR) of 20.4% during the next five years, and mobile phones will influence $1.4 trillion in … Read the full story by Laurie Sullivan
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EasilyDo, Inc. announced the launch of its speedy mobile email application, Email by EasilyDo, on Android devices Wednesday. Read the full story by Jess Nelson
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The new multimedia brand will pool health, medical and wellness content from its roster of properties, including Time, Health, Fortune, Cooking Light, Real Simple, My Recipes, Southern Living and
People. … Read the full story by Sara Guaglione
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Raven Tech, with total equity funding of about $18.12 million in four rounds from six investors, created an AI-based voice assistant launched in an app it calls Flow, which it … Read the full story by Laurie Sullivan
Commentary
Trump supporter and CNN commentator Jeffrey Lord mused to Anderson Cooper that yesterday's press conference was "the launch of a new reality show called 'Beat the Press.' " The dissembling … Read the full story by Philip Rosenstein
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Unruly has found Hollywood studios can increase buzz around their movie trailers by bringing so-called "emotional intelligence" to their video campaigns. The company's Emotional PMPs (private
marketplaces) aim to help … Read the full story by Tobi Elkin
Commentary
As you survey the contents of your inbox, which these days looks more like Aleppo than the Emerald City you once envisioned (and promised yourself) you see a seemingly endless … Read the full story by George Simpson