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The letter warns advertisers and their agency partners that they only have a couple of weeks to download performance data or risk losing it forever after March 15, 2017. Read the full story by Laurie Sullivan
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Brandzooka, the automated media planning and buying platform backed by Madison Avenue renegade Alex Bogusky, closed a second round of funding and is on track for a "series A" round … Read the full story by Joe Mandese
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New York Media's entertainment and culture site Vulture will jump on the Snapchat bandwagon, launching its own weekly Publisher Story on Snapchat's Discover platform. Read the full story by Sara Guaglione
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AdLarge Media, an audio ad sales firm that represents radio, digital, and mobile content providers, said it has partnered on dynamic ad insertion with Panoply's Megaphone, the company's podcast
hosting … Read the full story by Tobi Elkin
Commentary
By using voice remote, an X1 user will be able to access YouTube just like a cable channel or browse through YouTube content alongside other On Demand movies and programs. Read the full story by P.J. Bednarski
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Retail marketers do not plan to decrease their investment in email marketing any time soon, according to a Sailthru digital retail study that the company plans to present at eTail … Read the full story by Jess Nelson
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Tablet share of traffic in the U.S. fell to 8% in 2016 from 9% in 2015. In the UK, tablet traffic fell to 13% in 2016 from 15% in 2015, … Read the full story by Laurie Sullivan
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Email marketers that are eager to increase their subscriber base should first prioritize customer brand satisfaction, according to a recent MarketingSherpa report. Read the full story by Jess Nelson
Commentary
"With this suspension of privacy rules, Chairman Pai is allowing Internet Service Providers to ignore best data security practices," Sen. Ed Markey says. Read the full story by Wendy Davis
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A Montana resident who unsuccessfully sued Facebook for allegedly violating a robo-texting law now wants a federal appellate court to revive his case. Read the full story by Wendy Davis
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Brick-and-mortar convenience store retailer 7-Eleven is the most "mobile-ready" brand that isn't inherently a digital media product, according to a new index ranking thousands of brands worldwide
based on their … Read the full story by Joe Mandese
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Emojis include praying hands, a diamond ring, surprised eyes, a clock, a car, and a flower bouquet -- the goal is to increase push notification open rates. Compared to those … Read the full story by Gavin O'Malley