"The creation, analysis, and transfer of consumer data for marketing purposes constitutes speech," the Association of National Advertisers and others argue to the FCC. Read the full story by Wendy Davis
"It's a dashboard for insights on chain-level foot-traffic performance that can be easily compared to a competitive set and to the broader industry," notes Foursquare CEO Jeff Glueck. Read the full story by Gavin O'Malley
With a lack of confidence in Google's ability to move quickly to improve brand safety controls, Pivotal Research Analyst Brian Wieser wrote that "the approach comes across to us as … Read the full story by Laurie Sullivan
TVision Insights says its ranking is based on the sum of seconds of "attention" divided by the sum of seconds that a person is in the room. Top ten broadcast … Read the full story by Wayne Friedman
The purchase of online grocery items has begun to increase, with 40% being made on mobile devices and 43% of shoppers searching online for a coupon -- the highest percentage … Read the full story by Laurie Sullivan
A Disney study examines the interplay between multi-platform TV and paid search. Read the full story by Ray Schultz
Native ad-tech firm Nativo said it will offer advertisers the ability to access its True Native and native video ad formats programmatically. Read the full story by Tobi Elkin
Siri and her ilk have some fresh competition from Bixby, Samsung's new digital assistant. Debuted on Monday, Bixby isn't just another friendly voice, according to InJong Rhee, head of R&D … Read the full story by Gavin O'Malley
Email marketing is an increasingly mobile channel, according to a new study by MessageGears, which reveals that consumers are engaging more and more with email content on their smartphones. Read the full story by Jess Nelson
CEO McDonald told attendees at the ARF's annual gathering that the organization would focus on research projects that will advance the advertising and marketing sectors. Read the full story by Steve McClellan
Veteran Comcast Cable industry executive Dave Watson has been named president and chief executive officer of the company, He replaces Neil Smit, who becomes vice chairman of Comcast Corp. starting … Read the full story by Wayne Friedman