The marketing cloud wars just heated up as Adobe announced a host of new cloud-based solutions aimed at creatively inclined marketers on Tuesday at the company's annual Adobe Summit conference … Read the full story by Jess Nelson
Digital pure-play platforms for video grew 27% in the fourth quarter of 2016, up from 17% in fourth quarter 2015 and 9% in the fourth quarter of 2013. Read the full story by Wayne Friedman
Blockchain, a promising new technology that many believe will transform the financial industry by establishing unbreakable, distributed ledgers governing transactions, is being introduced to help secure advertising transactions. Read the full story by Joe Mandese
"Organization change takes time, it is complex and technology itself isn't standing still, so new organizational structures can quickly be outmoded," says Boston Consulting Group. Read the full story by Aaron Baar
The recent changes in Google's brand safety policies mean stricter guidelines and more controls for advertisers on YouTube, but the Internet giant is not the only platform that needs to … Read the full story by Laurie Sullivan
Total TV usage was down 4.2% on a total day basis for 18-49 viewers. Conversely, Internet-connected TV viewing from OTT devices such as Apple TV, Roku and Google's Chromecast soared … Read the full story by Wayne Friedman
Whether that be physical, mental, financial or even nutritional, we can't deny how much we rely on technology to help us to achieve a better us from head to toe. … Read the full story by JM Herrmann
Which promotional methods worked best last year? Free shipping was the biggest winner at 39%, followed by social media and email promotions, named by 24%. Read the full story by Sarah Mahoney
Businesses in the sports industry generate the highest email engagement, according to a recent study by Delivra, an email marketing automation platform. Read the full story by Jess Nelson
Nielsen Catalina Solutions (NCS) has launched a cross-media sales measurement tool for digital and TV advertising with Facebook. The tool aims to measure the sales effectiveness and unduplicated reach for … Read the full story by Tobi Elkin
Sorry, Snap, but Apple just gave iOS users one less reason to employ their Snapchat apps. Now, iOS users who want to share videos with captions can choose Apple's Clips. … Read the full story by Gavin O'Malley